.Manly Bands is a direct-to-consumer seller of males's rings. The provider launched in 2016 after John Ruggiero, the co-founder with his other half Michelle, couldn't locate a suited wedding celebration band.This is Ruggiero's 2nd appeal on the podcast. In April 2021, our team covered the business's starting, one-of-a-kind ring components, and also a lot more. Ever since, Manly Bands has actually obtained its maker. The making of bands from, state, Port Daniel's scotch gun barrels or even Fender guitar cords produces engaging video, mentions Ruggiero, perfect for narration on social networks and also in other places.The whole entire sound of our chat is inserted listed below. The records is revised for duration as well as clarity.Eric Bandholz: Give our company a run-through of what you carry out.John Ruggiero: My other half, Michelle, and I started an online ring company knowned as Manly Bands in 2016 to handle a trouble of wedding event bands for males. Our experts were simply wed. I possess huge fingers as well as couldn't find a band that I ased if that was not overpriced. My choices were purchasing coming from a magazine or even possessing something custom-made.I wound up getting coming from a website. The band showed up in a standard mailer, without any container or even client service. It was actually an unpleasant adventure by today's ecommerce standards.Our experts obtained married, moved to Florida, and also needed to have a task. Our team told our own selves, "We are actually each business owners. Why do not our company create our personal company?" Our experts went over the kinds of concerns we would certainly found as well as exactly how to resolve them. My ring experience turned up, and our company opted to make an effort to fix it for other fellas.Our target when we started was actually to pay out rent. Our company presumed creating a pair 1000 bucks a month from this would be actually awesome. We considered it a way of living company, certainly not high-growth. It was merely Michelle and also me in our garage making rings as well as sending them out to customers. Our experts had actually hit on something. Our notification sounded along with customers.Michelle and I make a superb group. I create suggestions, as well as she is actually the implementer. A bunch of our success heads to her artistic thoughts. She titles the bands and creates personas. She connects the rings to customers. Defining a band entirely as "eight-millimeter black" really did not suffice.Our experts developed bands from special products, including Jack Daniel's barrels or special metals. Your business removed. Ever since, our company've grown dramatically. Our company right now have more than 55 folks in the Manly Bands household. About fifty percent of those are actually band craftsmens who function in our lately obtained production outlet in Utah.Bandholz: When did you acquire a maker?Ruggiero: About a year and also an one-half ago. Our team had actually been their consumer for several years, so we understood all of them properly. The majority of their business was retail, which didn't passion our company-- going to mom-and-pop jewelers. They preserved their retail consumers and brand. Our team got some of their assets and also took over employees.Causing a manufacturing staff has actually been one of the very best traits our company've done. It's been unbelievable to walk out there certainly as well as see them make bands out of Fender guitar cords or even steel coming from an M1 Abrams container.Bandholz: Exactly how does internal production influence marketing?Ruggiero: It is actually been actually big. Taking an electronic camera to the opposite of the office as well as recording the crew making use of turrets to reduce the steel rods or whiskey gun barrels into rings creates astonishing video recording. We have our camera staff available regularly. Our team make use of that video on our social networking sites and in our advertisements as well as e-newsletters. We attempt to promote that because the majority of companies in the males's band room do not create. They lose ship or even purchase from abroad and after that deliver it out. But our company desire it to last a life-time as well as be actually something folks can take honor in.Our experts have actually had a bunch of excellence with our army ancestry selection, where our experts resource distinct armed forces materials. We possess the M1 Garand rifle supply, the lumber component, from World War I. Watching our group placed that in the lathe and reduced a part out for a band is actually remarkable.Our advertising and marketing for those bands speak about the past history, the soldiers, where the tool was actually used, and also traits like that. My other half as well as I studied filmmaking in college. Our team utilize our skills to teach as well as tell a story. For instance, I just recently obtained an e-mail coming from a customer who shared that his grandfather made use of to drive M1 containers. The client skilled some of those bands to his grand daddy, as well as they had rather an emotional exchange. It behaves to aid customers connect with their past times as well as generate something relevant.Bandholz: Where can folks buy a ring from you?Ruggiero: ManlyBands.com. Our experts have photos on Instagram, also. I'm on Twitter and LinkedIn.